TPESM a.a. 16.05.17

Tequila Patrón ESM Announces Paul Mitchell Systems As Primary Sponsor For Le Mans

Riviera Beach, Florida-based, Tequila Patrón ESM has announced that Paul Mitchell Systems will be its primary sponsor at the 2016 24 Hours of Le Mans.

The striking black-and-white livery will first be seen at the Test Day on Sunday June 5.

Paul Mitchell Systems is a leading global provider of hair care systems with estimated annual revenues in excess of $1bn. The company was started in 1980 by John Paul DeJoria and Paul Mitchell. DeJoria is co- owner of the Patrón Spirits Company with President, CEO race car driver Ed Brown. Team Owner Scott Sharp is excited that Paul Mitchell Systems will be primary sponsor on the team’s 2016 Le Mans campaign.

“Everyone at Tequila Patrón ESM welcomes Paul Mitchell to our team and the largest motorsports event in the world, the 24 Hours of Le Mans,” said Sharp. “We are excited to showcase this incredible brand to the millions of fans that will be watching us go to the top step of the podium.”

“We are so excited that Paul Mitchell has finally arrived to Le Mans racing,” said Paul Mitchell CEO and company founder John Paul DeJoria. “Our world distributors are looking forward to the race, and all of us thank our family, Patrón Spirits, for making this possible. This Tequila Patrón ESM team won both Sebring and Daytona. Look out France, here we come!”

Tequila Patrón ESM has enjoyed a spectacular start to the season, winning the first two rounds of the IMSA WeatherTech SportsCar Championship at the Rolex 24 Hours of Daytona and the Twelve Hours of Sebring. It also took two second places in class in the FIA World Endurance Championship at Silverstone and Spa-Francorchamps.

The 2016 running of the 24 Hours of Le Mans takes place on June 18 and 19.

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