ORECA Launches New Brand Platform as the Company Looks to the Future
July 2, 2026The ORECA Group has launched a new website and brand platform to showcase its activities across the wider group. Widely known for its class-leading sportscar designs, ORECA was founded over 50 years ago and today operates its two major businesses; race car construction and agency activities across three territories – motorsport, automotive and sports businesses.
The company’s new digital platform will be expanded later in 2026 with the launch of three showcase websites dedicated to the Group’s activities: ORECA Motorsport, ORECA Retail and ORECA Events. The new sites will spotlight the expertise, knowledge and offerings specific to each activity while, at the same time, harmonising the brand identity across the Group.
To accompany the launch of the new brand platform and to illustrate ORECA’s new website, the company has released a video. The film, entitled “ORECA Group Manifesto” showcases the heritage, know-how, talent and ambition of the company and has been produced to “convey the Group’s vision and it’s daily commitment to performance.”
ORECA Group CEO Raphaël de Chaunac explained the reason for the new brand platform.
“Born in motorsport, the Group has developed over the years by drawing on this competitor DNA,” he said. “We have grown, diversified our activities and conquered new territories, all while retaining the same mindset that continually drives us to take on new challenges. Today, ORECA is a benchmark player in motorsport, automotive and sports business, through complimentary businesses united by a shared ambition; to create value and generate performance.
“This brand platform is the culmination of in-depth worked aimed at better expressing who we are, what unites us and what propels us towards the future. More than a communications tool, it formalises our vision and affirms what drives us every day: creating value, pushing standards and generation emotion. This new identity reflects who we are today: a benchmark group dedicated to performance.”
