The Automobile Club de l’Ouest, the organising entity of the 24 Heures du Mans, has appointed Frédéric Lequien as Head of Le Mans Endurance Management.
48-year-old Lequien has an extensive career in sports marketing and organisation, having joined ASO, the owner of the Dakar Rally and the Tour de France, in 2004. Lequien became Deputy Director of the Dakar Rally.
Lequien formed BULLITT SPORT in 2011 and co-organised the Silk Way Rally, one of the most popular sporting events in the Russian Federation.
In his new role, Lequien will oversee the day-to-day running of the FIA World Endurance Championship and the European Le Mans Series.
“I extend a warm welcome to Frédéric Lequien, on behalf of the ACO and the LMEM,” said Pierre Fillon, President of the Automobile Club de l’Ouest. “This appointment is excellent news for the world of endurance racing. With 20 years in motorsport, Frédéric brings valuable expertise to this new position.”
Richard Mille, FIA Endurance Commission President, also wished Lequien the best of luck in his new role.
“I would like to wish Frédéric Lequien all the best in his new role as the CEO of Le Mans Endurance Management,” said Richard Mille. “In many ways, 2021 marks a new chapter for the sport and I’m sure that with new management at the helm, the FIA World Endurance Championship will go from strength to strength.
“I am proud and honoured to join LMEM,” said Frédéric Lequien. The WEC and the DELMS are both world-renowned championships. We intend to continue attracting a mix of factory and private teams and are ready to meet the challenges of today and tomorrow.”
The 2021 FIA World Endurance Championship season gets underway at Sebring on March 19 while the European Le Mans Series opens with the 4 Hours of Barcelona on April 16 – 17.