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Intelligent Money Becomes Multi-Year Title Sponsor Of British GT Championship. (08.01.20)

The British GT Championship has announced that Intelligent Money, an investment management firm based in Nottingham, will become a multi-year title sponsor of one of the UK’s premier domestic GT series.

Intelligent Money was established in 2002 by Julian Penniston-Hill and provides risk-managed investment portfolios to its own private clients. It also works with financial advisors, solicitors, accountants and charities. By 2018 it was moving towards have £2bn of client’s assets under management.  

The company is no stranger to the automotive sector, being a sponsor of Pistonheads and providing answers to investment-related questions members of the site.

Intelligent Money’s logo will be rolled out across social media in the run-up to the start of the new season and will be supported by trackside and on-car branding. The distinctive black-and-logos and branding will be seen for the first time at the season-opening Media Day at Snetterton on March 3.

Intelligent Money Chief Executive Julian Penniston-Hill is looking forward to the business-building opportunities that a relationship with the British GT Championship will offer.

“We were very excited when approached by British GT as the synergies between the championship and Intelligent Money could not be stronger,” said Julian Penniston-Hill. “In motorsport, and especially GT racing, teamwork is a critical component of maximising performance without taking unnecessary risks. And it’s the same when Intelligent Money provides high-performing, fully managed pensions/SIPPS, ISAs and general investment accounts.

“We are therefore delighted to associate our services with the sport’s top manufacturers, teams and drivers by becoming title sponsor of the Intelligent Money British GT Championship from 2020 onwards.”

Championship Manager Lauren Granville is excited at the new association and the development of the commercial awareness of the British GT Championship in the years ahead.

“On behalf of SRO Motorsports Group, I am delighted to unveil Intelligent Money as British GT’s new title sponsor for 2020. As one of the UK’s premier championships it’s fantastic to have a partner that shares our vision of excellence – I am certain this new association will prove beneficial to both IM and British GT. We look forward to working with Juliana and his team throughout the season.”

The 2020 British GT Championship gets underway at Oulton Park on the weekend of April 11 – 13 with Media Day taking place at Snetterton on March 3.