Hertz Team JOTA has announced that it will be joined on its 2023 FIA World Endurance Championship Hypercar campaign by BRADY and Singer Group.
David Clark and Sam Hignett’s team has also revealed the livery that its Porsche 963 Hypercar will carry for the 2023 FIA World Endurance Championship season, including its entry for the centenary running of the 24 Hours of Le Mans.
LMP2 FIA World Endurance Champions in 2022 and ten-time 24 Hours of Le Mans podium finishers, JOTA is based on Frant, near Tunbridge Wells in the South-East of England. The team has won the LMP2 class at the 24 Hours of Le Mans on three occasions but 2023 will be the first season that the team has stepped up to the Hypercar class, the most senior of the prototype classes in ACO competition, with the Porsche 963 LMDh. JOTA’s intention to enter as a privateer was announced at the Goodwood Festival of Speed in 2022.
Hertz Team JOTA has also revealed two further partnerships for the new season. BRADY, the next-generation apparel brand, owned by five-time NFL Superbowl winner Tom Brady will join the partnership roster along with Californian luxury brand Singer Group.
The #38 Hertz Team JOTAS Porsche 963 LMDh is presented in a stunning champagne gold with a contrasting red stripe across the front carrying the JOTA logo. The logo of title sponsor Hertz, the title sponsor, is prominently displayed on the side pods with the logos of Singer and BRADY displayed on the central fin and rear-wing endplate respectively.
Hertz Team JOTA’s WEC entry will carry the number #38 or “Mighty 38” as it is known to sportscar enthusiasts around the world, a number that JOTA has displayed since the start of its prototype racing.
With the JOTA Porsche 963 LMDh carrying the title sponsorship of Hertz, the Chief Executive of the world’s largest vehicle rental company Stephen Scherr is excited about the marketing and engagement opportunities that the partnership with JOTA will offer.
“Our sponsorship of Hertz Team JOTA marks the company’s return to premium motorsports and underscores Hertz’s commitment to speed, reliability and innovation, both on and off the track.
“We look forward to collaborating with BRADY Brand and Singer as we engage our customers and millions of racing fans during the 2023 FIA World Endurance Championship season.”
BRADY Co-Founder Tom Brady revealed that he has been motorsport enthusiast for many years and is excited about the opportunities that partnering with Hertz Team JOTA will offer his growing company.
““I have been a big fan of motor racing for a long time, and for BRADY™ to now be a part of Hertz Team JOTA as the future of motorsport apparel and design is an incredibly exciting opportunity.
“BRADY™ and Hertz are great brands that pride themselves on teamwork, determination and providing a seamless experience, making this the perfect partnership. We’re all looking forward to competing at the iconic Le Mans 24 Hours later this year.”
Singer Vehicle Design is an American company based on the West Coast that modifies and reimagines Porsche 911s. Founded by Rob Dickinson in 2009, the company has grown into a luxury brands business which includes a range of high-end timepieces.
“In designing the livery, we wanted to recognize both the past and the future,” said Design Director, Chairman and Founder Rob Dickinson. “Growing up in the 1970s and ‘80s, drivers like Derek Bell, Hurley Haywood and Jacky Ickx were heroes, battling for hours in machines capable of well over 200mph while winning races in a golden era for Porsche.
“We’ve always been inspired by motorsport at Singer so, in the centenary year of the Le Mans 24 Hours, this golden livery celebrates all those who have competed at the highest levels of endurance racing, Hertz Team JOTA’s first campaign in the World Endurance Championship, and the Porsche 963’s role in driving the development of renewable fuels and hybrid technology. Spending time with this fabulous racing car gives us so much inspiration and learning. We can’t wait for the first race.”
JOTA Co-Owners David Clark and Sam Hignett said: ““As a team, we have demonstrated our abilities to perform securing 10 podiums in the last 9 years of Le Mans 24 Hours. Thanks to the support of our new partners, we’re stepping up to the Hypercar class and Hertz Team JOTA will be competing against some of the world’s largest automotive manufacturers. We have a strong, experienced team and as one of the few private entries into the class we’re keeping the spirit of Le Mans alive and look forward to getting out on track.”
The 2023 FIA World Endurance Championship gets underway at Sebring on March 17.
